Selling: Principles and Methods (Irwin Series in Marketing)

This is a clean, well-preserved hardcover copy of "Selling: Principles and Methods," a key text from the Irwin Series in Marketing, published in 1987. The book is in Good condition, offering a comprehensive look at the fundamental strategies and techniques essential for effective selling. Intended for students and professionals in the field, it covers critical principles and methodologies relevant to sales management and practice. A solid resource for anyone studying or working in marketing and sales.