There is a common misconception that selling is an art. It isn't. It's a professional service that helps customers get what they need or want. To become a sales professional you need to understand what to do, how to do it and how to do it well. Selling Professionally will equip early career professionals with the knowledge, skills and behaviours needed to succeed in sales. Using a blend of robust research and real-life examples, this book will be an invaluable guide in your learning journey.

Read this book and learn how to:

Win customers and keep them
Sell successfully in many different industries
Pursue a successful career in sales

About the Author

Dr Beth Rogers, FaPS, PFHEA, is known for pioneering sales education in higher education and has worked with several universities and professional bodies in Europe on their programmes. She is an author and co-author of many books and articles on best practice in sales. Before her academic career, Beth worked in business development roles in the information technology sector.

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