Selling: The Profression

Selling: The Profession is the roadmap to a rewarding sales career! Today, more than ever, it is all about relationship building in a digital world. In the 8th edition of this field-tested guide to selling, you will learn to:

• Appreciate that you are selling every day, regardless of your career.

• Use social media to connect with potential customers.

• Make good first impressions and build rapport.

• Recognize social styles and nonverbal signals.

• Effectively manage your time.

• Uncover needs by asking questions and listening.



The authors have taken a refreshingly practical and modern approach to professional selling. The 8th edition is divided into two parts:

• Part 1 explores "Selling Success Fundamentals" by examining the foundational strategy pieces needed for building a long-lasting career. This includes how to manage your time, read nonverbal cues, communicate with others within and outside your company, and recognize what drives people to buy.

• Part 2 is all about the "Relationship Selling Cycle." The eight-step process will walk you through every interaction with potential customers--from prospecting and pre-approach to the close and extend to the actions needed after the close.

Dr. David J. Lill is a distinguished professor, entrepreneur, and sales trainer with 38 years of experience both in sales and teaching sales. His co-author and daughter, Jennifer Lill-Brown is a ghostwriter who has written over 40 books and has more than 15 years of in-the-field sales experience.