College football recruiting is marketing in its purest form. Learn to sell the way a coach sells football Saturdays, and you can sell just about anything. If you think your industry is competitive, you wouldn’t believe the selling skills necessary to assemble a championship football team. Study the gridiron’s greatest salesmen—and imitate their strategies and tactics—and become a better marketer regardless of your profession.

About the Author

Jeff Beals is a professional speaker and the award-winning author of Self Marketing Power: Branding Yourself as a Business of One. Because he has worked as a real estate executive, radio talk-show host, and part-time college professor, he has the unique ability to make sales and marketing training as fun and enjoyable as possible.

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