Selling Sunshine: 75 Tips, Tools, and Tactics for Becoming a Wildly Successful Entrepreneur

A top entrepreneur helps readers breathe life into a stagnant business by overhauling their approach to branding and customer service. Packed with 75 simple, actionable strategies straight from the trenches of the service industry, Selling Sunshine explores the peaks and valleys of running your own business through the eyes of a proven expert. Growing up in a single-parent family in the Midwest, author Tony Hartl had the odds stacked against him. From a young age, Hartl took little more than an entrepreneurial spirit and a lot of hard work and turned it into one profitable business after another. By applying the tips detailed in Selling Sunshine, he overcame the obstacles of poverty, became a homeowner while still in his teens, and put himself through college. His greatest success, founding and running the Planet Tan Corporation, saw his net worth jump from $10,000 to millions of dollars in a thirteen-year period. Hartl's example is a blueprint for creating, maintaining, and growing a meaningful business with a fulfilling company culture.

Tony Hartl founded Planet Tan in 1995 and built the company into one of the most recognizable brands in the Dallas area. He currently sits on the National Foundation for Teaching Entrepreneurship Board and has been a guest lecturer at The Caruth Institute of Entrepreneurship at SMU's Cox Business School. He has been featured in numerous media outlets, including Inc. magazine, Fortune Small Business, and the Dallas Morning News.