Selling Today: Creating Customer Value
Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael
40 ratings by Goodreads
Language: English
Published by Pearson College Div (edition 11), 2009
- Hardcover
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It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 013207995X-11-1
- Title
- Selling Today: Creating Customer Value
- Author
- Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael
- Publisher
- Pearson College Div (edition 11)
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 013207995X
- ISBN 13
- 9780132079952
- Edition
- 11.
Students heading for a career in business will benefit from researched and proven selling techniques. Professional sales skills are becoming increasingly important in todays business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques.
In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearnes experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his extensive educational background, provides invaluable insight to this already well-researched text.
Developing a Personal Selling Philosophy; Developing a Relationship Strategy; Developing a Product Strategy; Developing a Customer Strategy; Developing a Presentation Strategy; Management of Self and Others
Advances in technology and changes in customer expectations mean that sales personnel need to be adaptive and employ the latest in selling techniques. The authors have updated this text with new research and new interactive tools to engage students and reinforce learning with doing.
In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearnes experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his extensive educational background, provides invaluable insight to this already well-researched text.
Developing a Personal Selling Philosophy; Developing a Relationship Strategy; Developing a Product Strategy; Developing a Customer Strategy; Developing a Presentation Strategy; Management of Self and Others
Advances in technology and changes in customer expectations mean that sales personnel need to be adaptive and employ the latest in selling techniques. The authors have updated this text with new research and new interactive tools to engage students and reinforce learning with doing.
"Synopsis" may belong to another edition of this title.
BooksRun
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