Selling Today : Creating Customer Value

Pearson Canada

  • 3.72 out of 5 stars
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ISBN 10: 0131398857 ISBN 13: 9780131398856
Published by Pearson/Prentice Hall, 2004
Used Soft cover

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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3113630-6

  • 3.72 out of 5 stars
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Synopsis:

Appropriate for business classes in college and intro university level.

Selling Today has been named the best overall personal selling textbook and is used in sales courses around the world. This is the essential textbook for personal selling-a must-have for every student and practitioner interested in sales success!

Selling Today: Creating Customer Value, Third Canadian Edition, provides comprehensive coverage of the major developments that have transformed personal selling and changed the way products are sold around the world. This textbook offers students a blend of time-proven fundamentals and new practices needed to succeed in today's information economy.

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Bibliographic Details

Title: Selling Today : Creating Customer Value
Publisher: Pearson/Prentice Hall
Publication Date: 2004
Binding: Soft cover
Condition: Good
Edition: 3rd.

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