Were Not Selling, Were Winning: The Simple Blueprint That Grew Our Practice from $280K to $4M

The number of independently owned optometry practices has fallen from nearly 75 percent to less than half, and the trend continues. Dr. Kurt Steele believes it is time to reverse that.

In We’re Not Selling, We’re Winning, Dr. Steele reveals the proven business systems that helped him build a $4 million practice while working fewer hours and creating a team that truly loves coming to work. From hiring and leadership to metrics and creating stronger patient relationships without ever feeling like you’re selling, this book has the blueprint for successfully reaching your goals.

You will learn how to grow your practice, lead with confidence, and strengthen the profession for future generations. When independent optometrists thrive, everyone wins—the doctors, our patients, our teams, and our entire field.