A Semiotic Phenomenology of Visual Rhetoric : Communication and Perception of Attributes of Cultural Sustainability in the Visual Environment of Public Housing

Language: English

Published by VDM Verlag Dr. Müller, 2009

3639121392 / 9783639121391

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The challenge of communicating ideas of culturalsustainability by visual means was rarely studied forthe lack of theoretical/methodological approaches tocope with the visual-human interaction. In this book,a theoretical framework comprising rhetoric,semiotics, phenomenology, and a mixed-method'concurrent nested qual+QUAL' strategy, weredeveloped to explore residents' experience engagingwith the visual phenomenon of public graphics andpublic art in public housing. Its focus concerns howdesign, meaning, and experience of visuals evoked inresidents a sense of cultural sustainability. Thestudy identifies a rhetorical situation in thesemiotic neighborhoods of housing, that communicationand perception of cultural sustainability involvedthe rhetorical encoding of intended meanings intodesigns, which residents decoded, generating culturalmeaning that evoked thoughts, feelings about thevitality of their community, continuity of culture -result of 'visuality,' interrelationship amongdesign persuasion, visual signification, viewingexperience. This book bridges the fields ofcommunication and sustainability, pushes forward thenew area of study - cultural sustainability.

Seller Inventory # 9783639121391

Title
A Semiotic Phenomenology of Visual Rhetoric : Communication and Perception of Attributes of Cultural Sustainability in the Visual Environment of Public Housing
Author
Magdy Ma
Publisher
VDM Verlag Dr. Müller
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639121392
ISBN 13
9783639121391
Item weight
433 grams
Dimensions
22.00x15.00x1.60 cm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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