Semiotic Principles & Human Communication

Semiotics is frequently seen as having impor- tant anthropological dimensions; for exam- ple, Umberto Eco proposes that every cultural phenomenon can be studied as communica- tion. However, some semioticians focus on the logical dimensions of the science. They examine areas belonging also to the natural sciences – such as how organisms make pre- dictions about, and adapt to, their semiotic niche in the world. The book presents a very systematic presentation of the subject matter in simple and lucid language. Therefore, this book is of vital academic as well as national importance.