Title: The Semiotics of Emoji: The Rise of Visual Language in the Age of the Internet
Publisher: Bloomsbury USA Academic
Publication Date: 2016
Language: English
ISBN 10: 1474281990
ISBN 13: 9781474281997
Binding: Hardcover
Condition: Brand New
Weight: 0.4 kilograms

About this title

Synopsis

Shortlisted for the BAAL Book Prize 2017

Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language.

The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language.

Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

About the Authors

Marcel Danesi is Professor Emeritus of Semiotics and Linguistic Anthropology at the University of Toronto, Canada.

Gregory Paschalidis is Professor of Cultural Studies at Aristotle University of Thessaloniki, Greece.

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