A Sense of Mission: Defining Direction for the Large Corporation (International Management Series)

Campbell, Andrew; Nash, Laura L.

ISBN 10: 0201608006 / ISBN 13: 9780201608007

Published by Addison-Wesley, 1992

About this Item

Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.

Seller Inventory # GICWV.0201608006.A

Bibliographic Details

• Title: A Sense of Mission: Defining Direction for the Large Corporation (International Management Series)
• Publisher: Addison-Wesley
• Publication Date: 1992
• Language: English
• ISBN 10: 0201608006
• ISBN 13: 9780201608007
• Binding: Hardcover
• Condition: acceptable

About this title

Synopsis

A Sense of Mission reveals how 50 U.S., Japanese, and European companies survived troubled economic times through good corporation mission statements and steady leadership. It explores how Johnson & Johnson thrived even after product-tampering, while redefining British Airways' customer-service mission revitalized that sagging company.

Reviews

Campbell, a founding director of Britain's Asbridge Strategic Management Centre, and Boston University economist Nash ( Good Intentions Aside ) here extol the benefits of a well-postulated and well-promulgated corporate mission statement. According to the authors, who surveyed management practices at 1500 major firms, a code articulating a company's purpose, strategy, professional standards and social values makes employees more loyal and management more focused and consistent in its decision-making. Just such a statement, the authors recall, helped Johnson & Johnson recover consumer confidence after several people died in 1982 from taking poisoned doses of its Tylenol pain reliever. A "sense of mission" that gave official priority to passengers' convenience and comfort brought an earnings turnaround to British Airways; Borg-Warner's creed stressed the company's specific obligations to shareholders, employees, customers, suppliers and society in general. Other case histories focus on Disney, Honeywell, Ford and Price Waterhouse.
Copyright 1993 Reed Business Information, Inc.