The Sense of Style The Thinking Person's Guide to Writing in the 21st Century

Bad writing can't be blamed on the Internet, or on 'the kids today'. Good writing has always been hard: a performance requiring pretence, empathy, and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. What do skilful writers know about the link between syntax and ideas? How can we overcome the Curse of Knowledge, the difficulty in imagining what it's like not to know something we do? And can we distinguish the myths and superstitions from rules that enhance clarity and grace? As Pinker shows, everyone can improve their mastery of writing and their appreciation of the art (yes, 'their').

Steven Pinker is the Johnstone Professor of Psychology at Harvard University. He has been listed among Foreign Policy magazine’s “Top 100 Public Intellectuals” and Time’s “The 100 Most Influential People in the World.” He is currently chair of the Usage Panel of The American Heritage Dictionary.