Service Design: From Insight to Implementation

"An easy-to-read introduction to service design, with great examples from one of the world's leading service design agencies. A 'must read' for anyone who wants to become familiar with service design in theory, methods, and practice!" —Prof. Birgit Mager, President, Service Design Network gGmbH

Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.

The book is a collaboration between Andy Polaine and live|work founders, Ben Reason and Lavrans Løvlie. live|work are regarded as one of pioneers of Service Design as a discipline and one of the leading agencies working in service design and innovation. Their work and writing has been featured in numerous publications and books. Andy Polaine has many years' experience as an interaction designer and lecturer and now researches and teaches Service Design in Switzerland. He has also worked as a design journalist for over a decade.