This Is Service Design Thinking: Basics, Tools, Cases
Language: English
Published by Wiley 01 J, 2012
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
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This Is Service Design Thinking: Basics, Tools, Cases This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Seller Inventory # 7719-9781118156308
- Title
- This Is Service Design Thinking: Basics, Tools, Cases
- Author
- Mark Stickdorn
- Publisher
- Wiley 01 J
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1118156307
- ISBN 13
- 9781118156308
Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.
This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:
- Basics: outlines service design thinking along five basic principles
- Tools: describing a variety of tools and methods used in Service Design Thinking
- Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design
At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper―capturing different stakeholder concerns: e.g. customers, front-line staff and management.
"Synopsis" may belong to another edition of this title.
About the Author
Jakob Schneider (Germany) is a graphic designer based in Germany.
"About the title" may belong to another edition of this title.
AwesomeBooks
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