Outlines how businesses can build a service ethos into their corporate culture, detailing how America's top service companies create, manage, and maintain their edge

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Management consultant Zemke and journalist Schaaf have produced a unique list of the best service organizations in the country. Before describing their choices, they elaborate upon the fundamental principles underlying distinctive service. They then present their selections for the "Service 101" in categories by industry, ranging from travel, hotels, and health care to manufacturing, entertainment, and public service. While national and regional companies, as well as local governments, are represented, educational organizations are omitted. The profiles of the service leaders included are readable and informative. This interesting book is recommended for public and business libraries.
- Leonard Grundt, Nassau Community Coll. Lib., Garden City,
Copyright 1989 Reed Business Information, Inc.

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