Service Innovation in Agricultural Business : Exploring the Influence of Digital Information Technologies

Gack, Sebastian

ISBN 10: 3658235705 / ISBN 13: 9783658235703

Published by Springer Gabler 2018-09, 2018

About this Item

Seller Inventory # 6666-IUK-9783658235703

Bibliographic Details

• Title: Service Innovation in Agricultural Business : Exploring the Influence of Digital Information Technologies
• Publisher: Springer Gabler 2018-09
• Publication Date: 2018
• Language: English
• ISBN 10: 3658235705
• ISBN 13: 9783658235703
• Binding: PF
• Condition: New

About this title

Synopsis

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.  

About the Author

Sebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University  Polytechnique Montreal and Rennes 1 he increased his experience in service and product development.