Service line management is a prevalent and profitable strategy in the corporate world. How can you make this proven approach work for your healthcare organization?

In Service Line Success, thought leader Preston Gee clarifies the service line management approach, and outlines how to apply the model within the unique constraints of the healthcare environment. A pioneer of service line strategy in healthcare, Gee provides insight and experience on using this model to meet new market demands-including the rise in specialty hospitals and physician centers.

A step-by-step guide to service line success

Gee provides eight essential rules to help you prioritize and organize the tasks involved in establishing the service line model. These steps will take you from defining the lines to assessing market position to developing appropriate business plans. Each progressive step helps you focus organization efforts on the service segments that are critical to long-term success.

About the Author

E. Preston Gee is considered one of the leading advocates for market-driven strategies in the healthcare industry. He has been writing about and consulting on consumer-oriented models such as service line/ product line management for over 15 years. He has written eight professional books, including the original, best-selling work on the subject of service lines. Mr. Gee is the senior vice president of strategic planning for the St. David's Healthcare Partnership in Austin, Texas. Prior to his extensive experience in healthcare, he worked in the consumer goods industry with The Quaker Oats Company.

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