Service Management: Operations, Strategy, and Information Technology with Student CD-Rom Mandatory Package
Fitzsimmons, Mona J,Fitzsimmons, James A
ISBN 10: 0072424192 ISBN 13: 9780072424195
Published by McGraw-Hill/Irwin, 2000
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Hardcover
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About this Item
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Synopsis:
Service Management is the best-selling text in this market and includes compelling and current examples from the field of technology. The text has extensive coverage on global operations, and the need for continuous improvement in quality and productivity in the service industry. Service Management also does an excellent job of demonstrating how crucial functional areas of an organization such as marketing, strategic issues, operations and human behavior impact effective service management.
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Bibliographic Details
Title: Service Management: Operations, Strategy, ...
Publisher: McGraw-Hill/Irwin
Publication Date: 2000
Binding: Hardcover
Condition: Good
Edition: 3rd Edition
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