Title: Service Management Principles for Hospitality & Tourism in the Age of Digital Technology
Publisher: Goodfellow Publishers Limited
Publication Date: 2024
Language: English
ISBN 10: 1915097703
ISBN 13: 9781915097705
Binding: Paperback / softback
Edition: 4th Edition
Condition: New
Weight: 526 grams

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Synopsis

Guides managers to see hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers�€™ needs. Demonstrates how service organizations can capitalize on, or are impacted by, technological and social changes such as the sharing economy, social media, mobile technologies and more.

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