Service Marketing - A Case Study with Special Reference to TTD

The origin of pilgrimage is difficult to determine, but deliberately visiting powerful sites is a practice that predates antiquity. Pilgrimages have long been a common features of many world religions including Buddhism, Hinduism, Judaism, Islam, Christianity and Shinto. Religious and Spiritual Tourism refers to travel for religious or spiritual purposes, such as undertaking a pilgrimage and visit in sacred places or sites. A pilgrimage is a sacred journey undertaken for a spiritual purpose, values or truth. A person who makes a journey to a sacred place or shrine of importance to a person’s belief and faith is called a pilgrim.The present study attempts to evaluate the quality of pilgrim services provided by Tirumala Tirupati Devasthanams and the satisfaction of the pilgrims with the services provided. It involves interviewing 1384 pilgrims during the one year period about their economic, demographic, travel behaviour characters, extent of utilization of services provided, perception of pilgrims with services provided by Tirumala Tirupati Devasthanams.