Service Marketing in Ghana : A Customer Relationship Management Approach

John Kuada is Professor of International Management at the International Business Centre in the Department of Business and Management in Aalborg University, Denmark. He is a well-travelled scholar with research interests in International Marketing and Research, Intercultural Communication and Management, Management Training and Development, as well as International Strategic Alliances. An author of several management and research books, John Kuada has served as visiting scholar to the University of Ghana Business School, University of Nairobi; as well as the Vilnius University in Lithuania. Professor Kuada holds a PhD (Business Economics) from the Copenhagen Business School.

Dr Robert Hinson heads the Centre for Sustainability and Enterprise Development at the University of Ghana Business School where he leads advocacy efforts to Ghana's business community. Robert holds a doctorate degree in Marketing from the University of Ghana; and a second in International Business Economics from Aalborg University in Denmark. Robert has conducted service-related training and advocacy interventions for thousands of service champions from organizations such as Barclays Bank, Bank of Africa, ABSA, First Atlantic Bank, ADB Bank, Ghana Commercial Bank, Ecobank, CAL Bank, Merchant Bank, NIB Bank, HFC Bank, Standard Chartered Bank, Zenith Bank, Ghana Stock Exchange Authorised Dealing Officers, Enterprise Insurance Company Ltd, Provident Insurance Company Limited, Ghana Insurers Association, Metro-life Company Limited, M&K Industries, Coca Cola, Ghana Home Loans and Unilever Ghana Limited; to name a few.