Service Quality: A Case Study of Stock Broking Firms: Analytical Study of Service Quality Models

Sarabjit Singh Shergill

ISBN 10: 3659217999 / ISBN 13: 9783659217999

Published by LAP LAMBERT Academic Publishing 2012-08-20, 2012

About this Item

Seller Inventory # 6666-IUK-9783659217999

Bibliographic Details

• Title: Service Quality: A Case Study of Stock Broking Firms: Analytical Study of Service Quality Models
• Publisher: LAP LAMBERT Academic Publishing 2012-08-20
• Publication Date: 2012
• Language: English
• ISBN 10: 3659217999
• ISBN 13: 9783659217999
• Binding: Paperback
• Condition: New

About this title

Synopsis

This book explains the recent scenario of stock broking firms in India.It helps to identify the service quality Gaps in the stock broking firms and to study the reasons for the longevity of consumers associated with the stock broking firms.It will help the stock broking firms to improve the service quality and helps in understanding the customer’s expectations regarding the service quality. In this book the “Descriptive Research Study” has been used. The basic aim is to gain familiarity and to achieve new insights along with describing the existing facts.In the present work, the author have made use of primary data collected through questionnaire and for secondary data, author has also used information available on various web-portals. A lot of statistical tools and techniques are used according to the requirement of the study.

About the Author

The author is a specialist in the area of marketing. He is highly qualified with B.SC. economics (honours), P.G. diploma in international business, M. Com., MBA, M.Phil.(Management). He has written more than 30 research papers. He has work experience in well known stock broking firm before entering in the field of teaching & research in management.