Service Quality Measurement of Mobile Phone Service Providers: A Study
K. Vijayakumar
ISBN 10: 3659755427 ISBN 13: 9783659755422
Published by LAP LAMBERT Academic Publishing, 2015
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Service Quality Measurement of Mobile Phone Service Providers: A Study | K. Vijayakumar | Taschenbuch | 244 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659755422 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 104261229
Synopsis:
The study was undertaken with a view to measure the service quality of mobile phone service providers. A large number of mobile phone service providers have been competing with each other to maximize the sales by providing quality service to their customers. The service providers have been offering many innovative schemes to attract the customers. But it is not known exactly where their standing is and how are they differentiating from others by the offer of quality service. In order to find answer to the above question, it was decided to measure the service quality of the different service providers. This study is based on the Service Quality Measurement (SERQUAL MODEL) developed by Parasuraman, Zeithmal and Berry. They are the pioneers in developing the scale for measuring the consumer perceptions of service quality offered. Hence I owe a lot to them for the pioneering work and the scaling techniques used by them for their study which I have adopted in this study. The researchers on the field SERVICES MARKETING will be highly benefited by this work and I hope that the researchers on this area will make use of the contents of the book.
About the Author: Dr.K Vijayakumar is at present working as an Assistant Professor in Commerce, Jamal Mohamed College, Tiruchirappalli,India. He has put in about 10 years of teaching experience in reputed institutions. He obtained his Ph.D. degree in Commerce from Bharathiar University. He has published 15 research papers in reputed national & international journals
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Title: Service Quality Measurement of Mobile Phone ...
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2015
Binding: Taschenbuch
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Service Quality Measurement of Mobile Phone Service Providers: A Study
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ISBN 10: 3659755427
ISBN 13: 9783659755422
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Vijayakumar K.Dr.K Vijayakumar is at present working as an Assistant Professor in Commerce, Jamal Mohamed College, Tiruchirappalli,India. He has put in about 10 years of teaching experience in reputed institutions. He obtained his Ph. Seller Inventory # 158962171
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Service Quality Measurement of Mobile Phone Service Providers: A Study
Published by
LAP LAMBERT Academic Publishing Jul 2015, 2015
ISBN 10: 3659755427
ISBN 13: 9783659755422
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The study was undertaken with a view to measure the service quality of mobile phone service providers. A large number of mobile phone service providers have been competing with each other to maximize the sales by providing quality service to their customers. The service providers have been offering many innovative schemes to attract the customers. But it is not known exactly where their standing is and how are they differentiating from others by the offer of quality service. In order to find answer to the above question, it was decided to measure the service quality of the different service providers. This study is based on the Service Quality Measurement (SERQUAL MODEL) developed by Parasuraman, Zeithmal and Berry. They are the pioneers in developing the scale for measuring the consumer perceptions of service quality offered. Hence I owe a lot to them for the pioneering work and the scaling techniques used by them for their study which I have adopted in this study. The researchers on the field SERVICES MARKETING will be highly benefited by this work and I hope that the researchers on this area will make use of the contents of the book.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 244 pp. Englisch. Seller Inventory # 9783659755422
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Service Quality Measurement of Mobile Phone Service Providers: A Study
Published by
LAP LAMBERT Academic Publishing Jul 2015, 2015
ISBN 10: 3659755427
ISBN 13: 9783659755422
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study was undertaken with a view to measure the service quality of mobile phone service providers. A large number of mobile phone service providers have been competing with each other to maximize the sales by providing quality service to their customers. The service providers have been offering many innovative schemes to attract the customers. But it is not known exactly where their standing is and how are they differentiating from others by the offer of quality service. In order to find answer to the above question, it was decided to measure the service quality of the different service providers. This study is based on the Service Quality Measurement (SERQUAL MODEL) developed by Parasuraman, Zeithmal and Berry. They are the pioneers in developing the scale for measuring the consumer perceptions of service quality offered. Hence I owe a lot to them for the pioneering work and the scaling techniques used by them for their study which I have adopted in this study. The researchers on the field SERVICES MARKETING will be highly benefited by this work and I hope that the researchers on this area will make use of the contents of the book. 244 pp. Englisch. Seller Inventory # 9783659755422
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Service Quality Measurement of Mobile Phone Service Providers: A Study
Published by
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659755427
ISBN 13: 9783659755422
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The study was undertaken with a view to measure the service quality of mobile phone service providers. A large number of mobile phone service providers have been competing with each other to maximize the sales by providing quality service to their customers. The service providers have been offering many innovative schemes to attract the customers. But it is not known exactly where their standing is and how are they differentiating from others by the offer of quality service. In order to find answer to the above question, it was decided to measure the service quality of the different service providers. This study is based on the Service Quality Measurement (SERQUAL MODEL) developed by Parasuraman, Zeithmal and Berry. They are the pioneers in developing the scale for measuring the consumer perceptions of service quality offered. Hence I owe a lot to them for the pioneering work and the scaling techniques used by them for their study which I have adopted in this study. The researchers on the field SERVICES MARKETING will be highly benefited by this work and I hope that the researchers on this area will make use of the contents of the book. Seller Inventory # 9783659755422
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