The book comprehensively explains how ITSE (IT Services Enterprises) strategies are analyzed and formulated with the help of three-dimensional cube-customer-centricity, niche vs. end-to-end offering and disruptive innovation vs. gradual innovation. The book further teaches that a good marketing must start with an integrative vision of the ITS Enterprise, and reveals how a customer plays a dominant role in co-creating IT Services. It also details on the various stages of sales cycle called Sales funnel, and how the sales team manages the sales opportunity s progress.
The concluding chapters discuss the aspects needed for the survival and growth of the ITSE firms; the factors that propel growth-Demand, Quality of the business environment and Supply response of an enterprise. It also shows how the future of the IT Services depend on the combination of-Business environment, Information and Communication Technology (ICT) trends, IT Services business model trends and IT governance trends.
The book is well-supported with the diagrams and illustrations to explain the concepts clearly. The Review Questions are also incorporated to analyze the students learning skills.
The book is intended for the postgraduate students of business administration, MCA and MSc (IT). Besides, the book will also be beneficial for the IT Services executives and managers.

About the Author

Sanjiva Shankar Dubey is an expert on IT strategy and innovation. He has spent over 25 years in IT while working with IBM and Tata Steel. Earlier, he was CEO of two mid-size IT start-up companies, Country Principal of Management Consulting, General Manager (ODC), CIO and Project Executive of IT outsourcing projects. For the last 20 years, he has also been lecturing at the leading business schools, such as IIM Lucknow, IIM Indore, XLRI and NIT Jamshedpur amongst others. Mr. Dubey has conducted over 70 IT Strategy, ERP-led Business Transformation assignments for diverse corporation. Currently based in New Delhi, he works in IBM as Asia Pacific Executive, IGA Service Delivery. He has published 16 research papers and authored an award winning book titled Innovation with IT.

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