Services Marketing: Integrating Customer Focus Across the Firm: Integrating Customer Focus Across the Firm

Wilson, Alan,Zeithaml, Valarie A.,Bitner, Mary Jo,Gremler Associate Professor of Marketing, Dwayne D.

ISBN 10: 007716931X / ISBN 13: 9780077169312

Published by McGraw Hill / Europe, Middle Eas, 2016

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Bibliographic Details

• Title: Services Marketing: Integrating Customer Focus Across the Firm: Integrating Customer Focus Across the Firm
• Publisher: McGraw Hill / Europe, Middle Eas
• Publication Date: 2016
• Language: English
• ISBN 10: 007716931X
• ISBN 13: 9780077169312
• Binding: Paperback
• Edition: 3rd Edition
• Condition: New

About this title

Synopsis

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

About the Author

Alan Wilson is Professor of Marketing and a previous Head of theMarketing Department within the University of Strathclyde Business School.Before joining the university, he was a senior consultant and executive trainerwithin the services division of a London-based marketing consultancy practiceand prior to that an Associate Director of a leading London-based marketingresearch agency. He specialises in the marketing of services and has a PhD inthe subject. He is a Fellow of both the Chartered Institute of Marketing andthe Market Research Society. His book, Marketing Research: An IntegratedApproach, is in its third edition and he has published in a wide range ofmarketing and service management journals, for which he has won a number ofawards and prizes. Professor Wilson has delivered high-level executive trainingto a wide range of service organisations in the banking, hospitality,professional service and business-to-business service sectors and has beeninvited to deliver lectures and seminars on both services marketing and marketingresearch in a variety of countries throughout the world. He also regularly actsas a marketing and marketing research adviser to a number of Scottish andUK-based service organisations.