Services Marketing: Integrating Customer Focus Across the Firm: Integrating Customer Focus Across the Firm

Gremler Associate Professor of Marketing, Dwayne D.

ISBN 10: 007716931X / ISBN 13: 9780077169312

Published by Mc Graw Hill Education (Uk), 2016

Seller Inventory # GOR010573707

Synopsis:

SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM

About the Author: Alan Wilson is Professor of Marketing and a previous Head of theMarketing Department within the University of Strathclyde Business School.Before joining the university, he was a senior consultant and executive trainerwithin the services division of a London-based marketing consultancy practiceand prior to that an Associate Director of a leading London-based marketingresearch agency. He specialises in the marketing of services and has a PhD inthe subject. He is a Fellow of both the Chartered Institute of Marketing andthe Market Research Society. His book, Marketing Research: An IntegratedApproach, is in its third edition and he has published in a wide range ofmarketing and service management journals, for which he has won a number ofawards and prizes. Professor Wilson has delivered high-level executive trainingto a wide range of service organisations in the banking, hospitality,professional service and business-to-business service sectors and has beeninvited to deliver lectures and seminars on both services marketing and marketingresearch in a variety of countries throughout the world. He also regularly actsas a marketing and marketing research adviser to a number of Scottish andUK-based service organisations.

Bibliographic Details

Title: Services Marketing: Integrating Customer ...
Publisher: Mc Graw Hill Education (Uk)
Publication Date: 2016
Binding: Paperback
Condition: Fine
Edition: 3rd Edition