Services Marketing: Text, Cases and Readings (Prentice Hall Series in Marketing)
H. Lovelock, Christopher:
ISBN 10: 0138070660 ISBN 13: 9780138070663
Published by Pearson US Imports & PHIPEs, 1991
Used
Gebundene Ausgabe
From
NEPO UG, Rüsselsheim am Main, Germany
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About this Item
Description:
Versand am folgenden Arbeitstag mit Rechnung daily shipping wordwide with invoice ex library Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 101050
Synopsis:
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
From the Publisher: Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Services Marketing: Text, Cases and Readings...
Publisher: Pearson US Imports & PHIPEs
Publication Date: 1991
Binding: Gebundene Ausgabe
Condition: Gut
Edition: 2nd Edition