Services Marketing: Text, Cases and Readings (Prentice Hall Series in Marketing)

H. Lovelock, Christopher:

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ISBN 10: 0138070660 ISBN 13: 9780138070663
Published by Pearson US Imports & PHIPEs, 1991
Used Gebundene Ausgabe

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Versand am folgenden Arbeitstag mit Rechnung daily shipping wordwide with invoice ex library Sprache: Deutsch Gewicht in Gramm: 550. Seller Inventory # 101050

  • 4.08 out of 5 stars
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Synopsis:

For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.

From the Publisher: Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Services Marketing: Text, Cases and Readings...
Publisher: Pearson US Imports & PHIPEs
Publication Date: 1991
Binding: Gebundene Ausgabe
Condition: Gut
Edition: 2nd Edition

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Lovelock, C.H.
Published by Prentice Hall, 1991
ISBN 10: 0138070660 ISBN 13: 9780138070663
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780138070663. Seller Inventory # 9128949

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Lovelock, Christopher H.
Published by Prentice Hall (edition 2nd), 1991
ISBN 10: 0138070660 ISBN 13: 9780138070663
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Hardcover. Condition: Very Good. 2nd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0138070660-11-1

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Christopher H. Lovelock
Published by Pearson US Imports & PHIPEs, 1991
ISBN 10: 0138070660 ISBN 13: 9780138070663
Used Hardcover

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Hardcover. Condition: Very Good. Second edition without jacket on laminated cloth will send out 1 st class post - rare and collectable. Seller Inventory # mon0000024239

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