This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780333777930.

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Bibliographic Details

Title

Services Marketing: Text and Cases (Second Edition)

Publisher

Palgrave

Publication Date

2002

Language

English

ISBN 10

033377793X

ISBN 13

9780333777930

Binding

Soft cover

Edition

2nd Edition

Condition

Good

Weight

750 grams

Seller catalogs

Business

About this title

Synopsis

Marketing is crucial in any for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

About the Author

STEVE BARON is a Professor of Services Marketing in the Department of Retailing and Marketing at Manchester Metropolitan University and also holds a chair in Services Marketing. - KIM HARRIS is senior lecturer at Sheffield University Business School.

"About this title" may belong to another edition of this title.

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