Serving the Millennial Generation: New Directions for Student Services (J-B SS Single Issue Student Services) (No. 106)

By 2012 total college enrollment is projected to exceed 15.8 million, and a new generation of students and their attitudes, beliefs, and behaviors will be in the forefront of this enrollment boom. Now is the time for student affairs practitioners to consider new learning and service strategies, rethink student development theories, and modify educational environments. This volume provides a foundation for understanding the incoming generation of students and to offer suggestions on how to educate and serve them more effectively. This best selling issue is the 106th volume of the Jossey-Bass higher education report New Directions for Student Services.

Michael D. Coombs is associate professor of higher education and student affairs at Bowling Green State University in Ohio. He is the editor of The Role Student Aid Plays in Enrollment Management and coeditor of Student Services in a Changing Federal Climate in the New Directions for Student Services series.

Robert DeBard is associate professor of higher education and student affairs at Bowling Green State University, where he also serves as the interim director of the School of Leadership and Policy Studies. Author of Getting Results: A Guide to Managing Resources in Student Affairs, he was formerly the dean and campus executive officer of Firelands College of Bowling Green State University.