Servitization : Challenges, Classification and Categorization

Language: English

Published by LAP Lambert Academic Publishing, 2012

365930249X / 9783659302497

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Service industries have grown significantly through past decades, and have become dominant concept in todays economy. Saturation of market regarding tangible products has made manufacturers look for innovative solutions to be able to provide more value for the customers. Adding services, making long term relation with customers, satisfying customers needs, respecting to customer demands as well as differentiating the products from competitors are some examples of the solutions. Servitization, the term coined by Vandermerwe and Rada (1988), is now widely recognized as the process of creating value by adding services to products. factors such as; financial, marketing, and competitive advantages play a vital role for manufacturers to accept the challenges to be service providers as well as to gain profit and stable share of the market. Obviously, applying Servitization trend is not simple, and drivers make manufacturers to cope with challenges. In the current book, seven major challenges facing manufacturers toward Servitization were found and described as; cultural, managerial, marketing, production, delivery, product-design, and communication. In order to describe Servitization.…

Seller Inventory # 9783659302497

Title
Servitization : Challenges, Classification and Categorization
Author
Arash Del Javan
Publisher
LAP Lambert Academic Publishing
Publication year
2012
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365930249X
ISBN 13
9783659302497
Item weight
176 grams
Dimensions
220x150x6 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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