Seven Paths to Poverty: Finding Financial Stability in an Unstable World

Gary Byrne,Lance Mason

ISBN 10: 0615376312 / ISBN 13: 9780615376318

Published by Newcastle & Knowles Book Publish, 2010

About this Item

Seller Inventory # mon0003759854

Bibliographic Details

• Title: Seven Paths to Poverty: Finding Financial Stability in an Unstable World
• Publisher: Newcastle & Knowles Book Publish
• Publication Date: 2010
• Language: English
• ISBN 10: 0615376312
• ISBN 13: 9780615376318
• Binding: paperback
• Condition: Very Good

About this title

Synopsis

One of the pivotal truths behind this book is that nearly all of us, between our teens and retirement, handle enough money to become actual millionaires. The question that separates the financially stable from their struggling peers is how that money is treated. "Seven Paths to Poverty" dissects the external forces that make the money that moves through people's hands leak away. It shows how people's financial lives are dictated by the media, celebrities, passing trends, a moment's impulse, and the choices of others. Seven Paths aims to explain to fifteen-to-forty year old people how their power over their financial lives has been surrendered - how their spending patterns are controlled not by themselves but by marketing and merchandising methods that successfully disconnect people's brains from their purchases. The merging of the consumer age and the information age has created a 24/7 selling assault fueled by easy credit, no-holds-barred marketing, and the internet. The public, and particularly those in the 15 - 40 age group, can now shop non-stop in an endless pursuit of material comfort. A unique aspect of the book is how it explores the role of brain chemistry in the spending experience, revealing, for example, how shopping produces endorphin "highs" similar to those that runners get after miles of hard exercise. The person faces the conundrum: should I run ten miles to get an endorphin rush or just go shopping? "Seven Paths to Poverty" is a fun and easy read as well as a frank dissection of the forces challenging young people to abandon fiscal discipline and follow the dictates of the mass marketers working to separate them from their cash.