Let's face it -- technology cannot be stopped.
Robots, apps and kiosks have already displaced millions of jobs worldwide. The quest for productivity and efficiency will ensure that technology continues to proliferate in every facet of our professional and personal lives.
Whether you are a business leader or individual contributor, figuring out how to keep your value proposition relevant is going to be critical for your ongoing survival. Just like many other cycles in business, the integration of technology is going to require, in fact demand, contextualization from human beings.
So, how do humans add value? Humans add value by personalizing.
The 7 Personalization Principles Model (7-P) helps to illuminate how organizations and individuals who personalize win in the new economy. The personalization principles are:
1. Be Authentic
2. Be Hospitable
3. Be Empathetic
4. Be Committed
5. Be Competent
6. Be Friendly
7. Be Fun
This book uses the McKinsey 7-S and Psichogios 7-P frameworks to explore companies who have displayed personalization, specialization and strategic focus to become proven winners in their industries. These proven winners include:
Netflix
Nordstrom
Disney
Southwest Airlines
Apple
Starbucks
Timbuk2
Those who learn how to create personalized experiences will be in demand and able to charge a premium. Those that do not personalize will be commoditized, or worse yet, disrupted out of business.
This book gives you the perspective, the principles and the plan to ensure successful implementation of personalization, individually and organizationally.
Peter Psichogios is the President of Global Engagement Solutions. GES delivers global learning and global engagement solutions that help you create organizational alignment among your leaders, employees, sales channel and customers. Prior to joining GES, Peter served as an executive member of one of the largest Instructional System Association companies in the world. In this capacity, he traveled the world developing leaders with Dr. Ken Blanchard for 15 years. Since then, Peter has been fortunate to work with the who's who of the Fortune 500, helping these organizations create the type of interactions that all human beings crave, personalized, friendly and authentic.
Jennifer Budinsky is the Director of Marketing Communications for Global Engagement Solutions.
Prior to joining GES Jennifer was the Communications and Marketing Manager at Green Living Enterprises, Canada a leading cause marketing and event agency focused on social and environmental program development. She has a Master of Arts in Communication and Social Justice, and Bachelor of Arts Honors in Communication, Media and Film from the University of Windsor. She resides in Toronto, Ontario and spends her free time working as an actress on various television and film projects there. Jennifer is an ambassador for encouraging people to create exceptional experiences in every aspect of their lives, from work to home to play!
