Seven Power Strategies for Building Customer Loyalty

Paul R. Timm

ISBN 10: 081440569X / ISBN 13: 9780814405697

Published by American Management Association, 2001

About this Item

pp. xiii + 224.

Seller Inventory # 263152791

Bibliographic Details

• Title: Seven Power Strategies for Building Customer Loyalty
• Publisher: American Management Association
• Publication Date: 2001
• Language: English
• ISBN 10: 081440569X
• ISBN 13: 9780814405697
• Binding: Hardcover
• Condition: Used

About this title

Synopsis

Customer service isnOt just an empty slogan. With these seven powerful strategies, itOs the key to long-term organizational success.

Make customers happy, and an organization gets better results than any ad campaign or marketing program could generate. Turn customers off, and get ready to feel the devastating ripple effects.

Customer loyalty, in fact, is one of the most precious assets a company can have. But despite endless discussions about the customer (and continual customer service initiatives) very few companies excel at keeping their customers loyal.

SEVEN POWER STRATEGIES FOR BUILDING CUSTOMER LOYALTY introduces a powerful new model that virtually guarantees enhanced customer retention and long-term growth. Packed with self-evaluations and hands-on exercises, the book's high- impact tactics show readers how to build an organization-wide commitment to customer loyalty--and the tools and direction to do it.

Readers learn step by step, strategy by strategy, how to understand customer turnoffs, recover potentially lost customers, and consistently exceed the customer's expectations through "A-plus" value, personality, information, convenience, and more. These aren't just generic tips--they are results- oriented, theoretically sound tactics that will bring customers back again and again...and again.

About the Author

Paul R. Timm, Ph.D. (Provo, UT) is a professor at the Marriott School of Management, Brigham Young University. He is the author of 50 Powerful Ways to Win New Customers and many other books and training programs on customer service, management, and communication topics.