Shadows' Revolution: Cracking the Content and Breaking the Molds. Releasing thoughts and stories from the physical medium imprisonment. Deposing the averages from their meanings.

This is a thought provoking book. It will make you rethink the way you communicate with your customers and friends, the way you define your competition, the way you research and create your products and services, the way you sell and distribute them. It will help you understand the new generations, born and raised in the digital world. It will help you understand what has happened with the music industry and what is about to happen with all other media and communication industries. Many people talk about superficial waves, technological cycles, behavioral fads. But most of us didn’t realize yet we are in the middle of a subtle but very deep revolution – the deepest one in the last 500 years, which is bringing down the literate-mass-media era. A revolution that is bringing new concepts we can’t even articulate well, as they don’t fit in our old paradigms. A revolution that is about to change all kinds of businesses and all aspects of our lives. See the book content at www.ShadowsRevolution.com

Orestes is passionate about helping business teams to better understand their consumers and market trends, identifying opportunities to grow business value and to improve people's lives. Orestes has accumulated a broad experience dealing with diverse consumers and markets, working as a marketing and strategy executive at Eastman Kodak, Johnson & Johnson and his own company (a software developer and automation services provider). He has faced diverse strategic challenges in many different product categories in different countries, regions and at a global level. Orestes' focus on consumers coupled with strong analytical skills and fact-based leadership were instrumental in building his proven track record of above-goal results and successful turnarounds. He has led business' teams on identifying and leveraging market opportunities to reverse profitability and market share declines, to reinforce brands and to launch new products, new promotions and campaigns. Orestes holds an electronic engineering degree from Instituto Tecnologico de Aeronautica (ITA) and a Masters degree (MBA) from Fundacao Getulio Vargas (FGV). Originally from Brazil, Orestes is fluent in English, Spanish and Portuguese. He currently lives in Rochester, New York, with his wife and two sons.