Shaping International Public Opinion : A Model for Nation Branding and Public Diplomacy

Language: English

Published by Peter Lang, 2016

1433130297 / 9781433130298

Series: Book 5 of 8 - Peter Lang Media and Communication

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Bridging two «camps» in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.…

Seller Inventory # 9781433130298

Title
Shaping International Public Opinion : A Model for Nation Branding and Public Diplomacy
Author
Alice Kendrick
Publisher
Peter Lang
Publication year
2016
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1433130297
ISBN 13
9781433130298
Item weight
513 grams
Dimensions
231x155x20 mm
Series
Book 5 of 8: Peter Lang Media and Communication

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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First itemUS$ 39.32US$ 50.56
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