Shelf Life: A Field Guide to Long-Term Author Success

You’ve successfully published and launched your book…

But then, crickets…
Are readers bored with your posts?
Do they hate your book?

No! Chances are your readers aren’t yet aware that your book exists! Shelf Life: A Field Guide to Long-Term Author Success is an essential companion for authors looking to sustain and grow their book’s success long after the launch. Packed with actionable strategies, this guide walks you through the often-overlooked steps of post-publishing marketing, from engaging readers through social media and email campaigns to securing book reviews, organizing book tours, and leveraging partnerships with bookstores, libraries, and book clubs.

Whether you’re a debut author or a seasoned writer, Shelf Life empowers you to navigate the evolving world of book marketing with confidence and creativity. Learn how to build a loyal readership, maintain visibility, and give your book the shelf life it deserves.

Deborah Kevin is the visionary founder and chief inspiration officer at Highlander Press, where she ignites change-makers to share their stories of healing and truth. Having steered hundreds of authors to literary success, she's a beacon for impactful writing. Deborah also hosts the STORYTELLHER podcast, amplifying women's voices one riveting episode at a time. When she's not shaping the future of publishing, she's globetrotting from the historic trails of Camino de Santiago to the comforts of home in Maryland with her soulmate Rob, their adventurous sons, and the mischievous puppy Fergus.

Dan Manzanares is a literary arts advocate and teacher who holds an MFA in creative writing from Western Colorado University. As an author and editor, he's published award-winning anthologies as well as a nationally recognized community engagement toolkit. Dan is a former Chair of the Denver Commission on Cultural Affairs; a Mayor's Awards for Excellence in Arts and Culture winner; and co-founder of Story Quest, LLC, a creative business teaching novelists how to professionalize their writing process.