Shiftability: Creating a Sustainable Competitive Advantage in Selling

All profits from the sale of Shiftability will be donated to charity water.org.

Acclaimed business leaders Mitch Little and Hendre Coetzee share their decades of expertise in this innovative guidebook focused on helping you succeed in the sales force.

The ways we do business and engage with customers are constantly changing in our high-tech, global world. Sales professionals must also change their methods to reach clients. In their book, Mitch and Hendre show how to achieve the mind-set shift you need first in order to have the capacity to change your methodologies.

Mitch’s expertise comes from leading sales and marketing teams at Microchip Technology, which reached its one-hundredth consecutive quarter of profitability in 2015. Hendre is a transformation specialist and advises business executives and boards on reaching their full potential. Together, these experts identified six core shifts—some surprising—that will empower sales professionals and lead to success.

The sales world will continue to undergo dramatic changes. New strategies and methods are essential, but they require the right mind-set. Shiftability lays the necessary mental groundwork sales professionals need in order to implement these changes in methodology and thrive in a new environment.

Brent Adamson, author of The Challenger Sale and The Challenger Customer, reiterates the importance of adaptability in the sales profession in his foreword.

Mitch Little has led global marketing and sales teams in the electronics industry for more than four decades. He is currently the vice president of worldwide sales and applications for Microchip Technology Inc.

For the past three years, Selling Power magazine has named Microchip Technology one of the top fifty companies to sell for. The magazine awarded Mitch the Worldwide VP of the Year Sales Award in 2006.

Mitch serves on the CEB Sales Guru Group and the executive advisory board for Model N.

Hendre Coetzee is a transformation specialist in neuroscience-based immersive coaching. He founded the Center for Advanced Coaching and cofounded Virtu Partners. His corporate clients include Microchip Technology, Disney, ESPN, Estee Lauder, and FedEx.

Hendre was named one of the top twenty-five business and executive coaches to speak at the World Business and Executive Coach Summit from 2013 to 2016.