Shifting Gears: Change Your Language. Change Your Life.

What if the words coming out of your mouth are the only thing standing between you and the life you want?

Most people think they're stuck because of circumstances-bad luck, limited resources, the wrong timing. Travis Flateau has a different diagnosis: you're speaking your defeat into existence every single day, and you don't even know it.

In Shifting Gears, the founder of TBT Racing Global draws on thirty years of building motorcycles, growing an international franchise, and leading his team through the grueling BAJA 1000 to deliver one undeniable truth: your words are the adjustment clickers for your life. And most people are riding on the factory settings they inherited from parents, circumstances, and failures-never realizing they have the power to change them.

This isn't positive thinking. It's mechanics.

Using his signature concept of "The Shift," Flateau gives you a complete rebuild manual for the language you inherited-word-for-word templates for the seven domains where your words are costing you the most: money, relationships, parenting, work, your future, your enemies, and your health. These are battle-tested tools, not theory. The kind you can use before you finish the first chapter.

"Casualness causes casualties." Every time you casually say I can't, you're creating can't. Every time you say I always mess up, you're programming your next mistake. But the same mouth that's been speaking your problems has the power to speak your solutions.

You're at the starting line. It's time to Shift gears.

Travis Flateau is a 30+ year entrepreneur, founder of TBT Racing Global, off-road racing champion, and featured author in Maverick Leadership-a prestigious collaboration where he contributes alongside renowned industry leaders including Rob Mallan, Tim Storey, and other transformative voices in business and personal development.At age 17, Travis founded TBT Racing, pioneering a franchise model that has expanded to multiple locations across the United States and Brazil, transforming how motorcycle suspension service and performance tuning operates worldwide.Travis's unique perspective on leadership comes from decades of racing through brutal desert conditions-where split-second decisions determine whether you finish or fail-and building businesses from scratch where language patterns determine whether teams thrive or collapse. His leadership philosophy was forged in pit stops where temperature gauges were buried in the red, engines were seconds from catastrophic failure, and the only thing standing between defeat and breakthrough was the words he chose in that moment. From those crucibles of pressure, Travis developed the insights on transformative leadership language that he now shares in Maverick Leadership and applies daily at TBT Racing Global.