Shifts towards Image-centricity in Contemporary Multimodal Practices

Hartmut Stockl

ISBN 10: 1032176067 / ISBN 13: 9781032176062

Published by Taylor & Francis Ltd Sep 2021, 2021

About this Item

Neuware - This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication.

Seller Inventory # 9781032176062

Bibliographic Details

• Title: Shifts towards Image-centricity in Contemporary Multimodal Practices
• Publisher: Taylor & Francis Ltd Sep 2021
• Publication Date: 2021
• Language: English
• ISBN 10: 1032176067
• ISBN 13: 9781032176062
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 228W x 151H x 30D millimeters 228 millimeters width by 151 millimeters height by 30 millimeters depth
• Weight: 566 grams

About this title

Synopsis

This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

About the Author

Hartmut Stöckl is Full Professor of English and Applied Linguistics at the University of Salzburg, Austria.

Helen Caple is Senior Lecturer of Communications at Journalism at the University of New South Wales, Sydney, Australia.

Jana Pflaeging is Research Assistant of English and Applied Linguistics at the University of Salzburg, Austria.