Shockproof! 6 Essentials for Business Success in Good and Bad Times

Shockproof! is an examination of the six essentials - strategy, business plan, people, culture, marketing and cash flow - which every manager, business owner, and entrepreneur must understand and master for business success in good and bad times.

Rex Beach worked in politics, government, academia, and finance before founding Financial Proformas, Inc. in 1981, which became the leading provider of financial analysis software and credit training to banking and financial institutions around the world. The company was twice included on the INC magazine's 500 list of fastest growing, privately held companies in the U.S. Beach has a BA in economics from Kansas State University, an MA in international relations from The Johns Hopkins University and a Ph D in economics from Brown University.