Title: Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy
Publisher: Atomic Dog
Publication Date: 2008
Language: English
ISBN 10: 1426630506
ISBN 13: 9781426630507
Binding: Paperback
Edition: 4.
Condition: New

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Synopsis

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.

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