Synopsis
Make Your Store Irresistible to Shoppers
Small is the next BIG story at retail small as in local independent retailers. Learn how to tap this emerging retailing trend, fueled by the desire of the highest-potential and highest-spending customers' passion for a new shopping experience that they can't find at the mall, in the national chains or in big box stores. This trend will reshape the retail landscape over the next decade.
Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nation's best specialty retailers about what makes their shops POP!
Shops that POP! 7 Steps to Extraordinary Retail Success, will show you how to craft a retail shopping experience that's irresistible to the most profitable shoppers looking for something special.
Why small is the next BIG story at retail
If you operate an independent retail store that has survived the 2020 Pandemic, you could be in the sweet spot of the consumer retail economy as the economy recovers.
Success at retail is less about WHAT you sell, and more about HOW you sell it!
Main Streets and the independent retailers that thrive there are on the cutting edge of this shift in retailing. While the Great Recession took out a wide swath of retailers, the successful retailers that remain represent, by and large, the best and brightest. They have come through the worst and emerged onto the other side stronger, smarter, and more resilient.
This emerging retailing trend will be fueled by the desire of the highest-potential and highest-spending customers' passion for a new shopping experience that they can't find at the mall. It will reshape the retail landscape over the next decade. Specifically, demographic shifts, with both aging Baby Boomers and young Millennials looking for a more personal shopping experience, as well as heightened expectations from affluent consumers will favor the special services and products that only local small businesses can provide.
Customers will seek these smaller stores for different reasons, based on their demographic, socio-economic, and psychographic outlooks. As a result, growth at mass market retailers will slow down and profits will shrink. The next decade will see a great winnowing down, restructuring, and right sizing of mass-market retail, which will give a new opportunity to independent specialty retailers.
The secret of success for inspired, creative independent specialty retailers to prosper is the ability for them to really know their customers and deliver the valuable, unique shopping experiences these demanding, savvy, eager-to-be-pleased consumers crave. Shops that POP! 7 Steps to Extraordinary Retail Success is a book about and for independent specialty retailers who want to thrive in this new shopping environment.
Shops that POP! 7 Steps to Extraordinary Retail Success, will show you how to craft a retail shopping experience that's irresistible to high-value shoppers looking for something special.
About the Author
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world's most influential consumers: the American Affluent.
As founder of Unity Marketing in 1992, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Pam received the Global Luxury Award for top luxury industry achievers from Harper's Bazaar. She was named to Luxury Daily's Luxury Women to Watch in 2013. She is a member of Jim Blasingame: The Small Business Advocate's Brain Trust and a contributing columnist to The Robin Report.
Pam is the author of five books including her recent mini-book, What Do HENRYs Want?, which explores the changing face of America's consumer marketplace. Pam is frequently called on to share new insights with audiences and business leaders all over the world.
Jennifer Patterson Lorenzetti is an independent writer specializing in writing for market research and analysis, industry reports, business and technology coverage, and corporate communications. Her clients include numerous advertising and branding agencies, including EMI Network, Interbrand Design Forum; Healthcare Regional Marketing; Hafenbrack Marketing and Communications, and Nova Creative. She has performed copywriting and advertising strategy work for clients in retail, healthcare, pharmaceutical, and small business. Her writing has appeared in Chain Store Age, The College Store, HR Magazine, Human Resource Executive, and Private Clubs magazines.
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