Title: The Shortest Distance Between Two Points Is Not a Straight Line in Africa: Real Life Stories From the Front Line while Doing Business in Africa (Paperback or Softback)
Publisher: Mamadou Benoko Konate 4/17/2018
Publication Date: 2018
Language: English
ISBN 10: 2970124408
ISBN 13: 9782970124405
Binding: Paperback or Softback
Condition: New
Weight: 0.83 pounds
Book Type: Book

About this title

Synopsis

Africa is both a fertile and complex environment for business, unlike any other in the world. Understanding its idiosyncrasies and intricacies in order to make a business venture a success can take a significant amount of time and be costly without the adequate map to navigate it. “The Shortest Distance between Two Points Is Not a Straight Line in Africa” is a nonfiction book about doing business on the continent. The book gathers a collection of real-life stories from people with a practical experience in doing business in Africa across various industries and countries. Their rich experiences are shared through entertaining and informative conversations with the author. The book provides relevant and specific insights into doing business in Africa from professionals who have spent their lives growing their companies' footprint on the continent.

About the Author

Ben Konate is a graduate from Ecole Sup�rieure de Commerce d'Abidjan (ESCA) in C�te d'Ivoire, and the Kellogg School of Management in Evanston, Illinois (USA). He worked for various companies such as Microsoft, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, Novo Nordisk and also ran his own start-up company during many years. Throughout his career, he lived in Africa, North America, the Middle East and Europe. His experience of Africa covers the entire African continent, as well as a wide variety of local cultures. A native of Cote d'Ivoire, he lives today in the Geneva area in Switzerland.

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