Show Me The Money

An invaluable how-to guide for entrepreneurs to raising capital investment—from start to finish

In difficult markets and uncertain times, entrepreneurial ideas thrive. Usually highly ingenious at identifying new opportunities, entrepreneurs are extremely adept at sowing successful seeds in the otherwise rockiest of grounds. But ideas can only get one so far and many entrepreneurs fail when they come to the major hurdle: how to find the money necessary to get their business off the ground. This book is an absolutely invaluable guide to uncovering the capital required to start or grow a business. Aimed at individual and small enterprise entrepreneurs looking to raise up to $1.5 million, it explains how to evaluate your business, determining what stage you are at, when you will need investment, and how much. It then explains what the different sources of finance are; from banks to government initiatives to angel investor networks. Matching your business to the most appropriate source of capital, Show Me The Money provides an expert walkthrough of how to secure investment, from the elevator pitch to the terms of the deal.

Alan Barrell has more than 30 years experience in senior executive positions in technology based industries worldwide. He also teaches at several universities, including the University of Cambridge and several universities in China. David Gill is the managing director of St John's Innovation Center, Cambridge and was tenured as a Sloan Fellow at the Stanford Graduate School of Business. Martin Rigby is a venture investor and an entrepreneur. He founded ET Capital Limited, has invested in more than 40 innovative technology businesses, and is the cofounder and CEO of Psonar, a pay per play internet music service.