Sub-title to A Show at Shocards is "Comprehensive, Complete, Concise" and the introduction describes its intent as presenting "all that can be desired in the way of practical method execution and design, relative to the art as applied and practiced in every-day work in show card shops or studios and department stores." Then, in text and illustration the book sets out as a primary source of information on this art form. The first 47 pages are devoted to text material which includes examples of type variations, colour combinations and equipment. Other illustrations in this section include heraldic style devices, 16 pages of type faces plus one pagr of additional designs. Then follows the illustrated sectioncontaining 121 figures showing card examples and base designs, these are followed by five unpaginated pages with further design/type examples. This interesting publication represents showcard technology in the early 1900s, well before the age of computer generation of this art form. No publication date is given, the copyright note states 1918, 1913 and 1912 but there is no indication that the book was published prior to 1918. Book paginated only tp page 47, figures 1 to 103 are each one sided only with the reverse blank, 104 to 121 are double printed with multiple illustrations, text block is 2cm thick exclusive of covers. Dark green hard covers VG with coloured design/decoration at front, yellow titles to spine, light wear at corners and spine extremities, text block is generally excellent with four early pages (one sheet) loose, appearing to have missed sewing during production --- these preceed Figure 1, The lower corner margin of the final figure (No 121) is missing with no intrusion to the illustrations. Internally the book is bright and clean, there are no inscriptions. Unpacked weight 1.2 kgs; additional shipping may be required for offshore despatch.

Seller Inventory # 003225

Contact seller

Report this item

Bibliographic Details

Title: "A Show at" Shocards
Publisher: Frederick J Drake and Co, Chicago
Publication Date: 1918
Binding: Hardcover
Illustrator: Showcards, Advertising, Type Styles, Posters
Edition: Apparent 1st
Condition: VG
Dust Jacket Condition: No Jacket

Store Description

Private collection disposal.

Visit Seller's Storefront

Seller's business information

BOP Books
New Zealand

Sale & Shipping Terms

Terms of Sale

Payment via Abecom, bank draft,telebanking for NZ/Australian clients or cheque BPA (by prior arrangement.) Books found to differ substantially from their description can be returned within seven days with full refund.

Shipping Terms

High standard of packaging. Insurance applied at purchaser's request/cost. NZ Post does not provide an economy mail service(25 to 45 days delivery schedule)and with few alternative mail services operating Air Mail is the only practical alternative with a international delivery time of three to 10 business days. Postal costs vary according to differing postal zones and potential buyers can obtain accurate post estimates by e-mailing the vendor.

Shipping rates from New Zealand to U.S.A.

Shipping rates from New Zealand to U.S.A.
Order quantity	7 to 35 business days	4 to 10 business days
First item	US$ 29.00	US$ 44.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment Methods

Add to Wants