Shut up and Sell More Weddings and Events : Ask Better Questions, Listen to the Answers and Grow Your Business

It all starts with a saleWhether you love it or hate it, making sales drives your wedding and event business. You don’t get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools, and the confidence, to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help your customers buy.Using real examples and stories, of people just like you, I’ll guide you to find you own, unique selling style. When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You’ve taken an important first step towards making more sales. Thanks for choosing me as your guide.Alan Berg, CSP

With more than 25 years in sales, marketing and sales management, Alan Berg has been called "The Leading International Expert on the Business of Weddings & Events". He's a Certified Speaking Professional®, the highest earned designation conferred by the National Speakers Association and one earned by less than 800 speakers worldwide.Alan is a featured presenter every year at catersource, The Special Event, Wedding MBA, the Irish, Indian & Dubai Wedding Summits, the UK Wedding Conference, WEPP Cancun, Love Elevated Saint Lucia and other major industry conferences in North America and internationally.

He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales at The Knot (at the time the largest wedding website in the world), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Guru for WeddingWire, the leading wedding technology company. He also speaks and consults for weddingsonline in Ireland, Dubai and India, as well as Guides For Brides in the UK, and dozens of venues, hotels, bridal shops, planners, entertainers and more.Alan is the author of the books "If your website was an employee, would you fire it?", "Your Attitude for Success", both now in their 2nd editions in English and Spanish), the mini-book "Don't Paint The House", and this, his much anticipated sales book "Shut Up and Sell More Weddings & Events"