Side Effects: How Left-Brain Right-Brain Differences Shape Everyday Behaviour

Elias Ph.D., Lorin J.

ISBN 10: 1459747550 / ISBN 13: 9781459747555

Published by Dundurn Press, 2022

About this Item

Seller Inventory # 26387953332

Bibliographic Details

• Title: Side Effects: How Left-Brain Right-Brain Differences Shape Everyday Behaviour
• Publisher: Dundurn Press
• Publication Date: 2022
• Language: English
• ISBN 10: 1459747550
• ISBN 13: 9781459747555
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Understanding how right-brain and left-brain differences influence our habits, thoughts, and actions.

Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?

Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.

About the Author

Lorin J. Elias is a professor of psychology at the University of Saskatchewan. He completed his Ph.D. in behavioural neuroscience at the University of Waterloo and has been studying the brain for over twenty-five years. He is the author of Side Effects: How Left-Brain Right-Brain Differences Shape Everyday Behaviour and his research has been featured in popular newspapers and magazines around the world. Lorin lives in Saskatoon.