Sign Me Up!: A Marketer's Guide To Creating Email Newsletters That Build Relationships And Boost Sales

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This first-of-its-kind book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

• Sell more products and services
• Boost customer satisfaction and loyalty
• Attract new customers to your products and services

Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter and more.

You'll learn how to

• Write and design great newsletters
• Build and maintain responsive and targeted lists
• Increase response to every email you send
• Test and measure the effectiveness of your email program
• Make sure your messages reach the inbox

Sign Me Up!

Matt Blumberg and Michael Mayor are the driving forces behind Return Path, the original email performance company, which helps top-tier marketers generate superior results from permission-based email marketing programs. Collaborating on this project are their colleagues as well as email strategists Stephanie A. Miller and Tami Monahan Forman.