Why do athletes, entertainers, and others frequently and publicly proclaim, "I want to thank God"? Why are people racist? Why do wealthy people buy huge mansions? Why do men wear expensive designer clothing and women buy expensive designer bags? Why do women show off their diamond engagement rings? Why do we love receiving an apology? Why are we happy when "beautiful" and successful people fail?

"Significance" is a postulate or proposition for understanding human behavior. Specifically, it is a basis for reasoned discussion about why thoughtful, rational people behave so irrationally in everyday life. I believe that we fundamentally do so to establish, increase, maintain, or defend our feelings of being worthy, valued, purposive, and needed.

The hope for this book is that it provokes thought, leading the reader to reconsider the motivation of certain behaviors. In doing so, one gains insight into their inner self, which is a first step toward becoming better versions of ourselves.

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